yoo by Philippe Starck repeated its triumphant approach in Hamburg with its development of the building in Munich’s “Glockenbachviertel” which was formerly home to the local employment agency. 70 luxury flats were sold before completion in an ensemble from what was thought to be a bygone era. Positioning of the property under the concept of “Philippe I builds a fairy-tale palace” had generated an international wave of attention to match the designer’s personality and drawing full attention to the strong real estate brand. Sales expectations were exceeded by far when the project was sold even before completion.
* This project was supported by Vedat Ergün and Dirk Kröger in the scope of their activity for Vivacon AG (Development area).